Custom Design & Branding
Brand Identity & Squarespace Web Design For Therapists & Wellness Professionals
Your website shouldn't be the reason your ideal client picks someone else.
I'M CHRISTINA — A LICENSED CLINICIAN WITH OVER A DECADE OF EXPERIENCE WHO BUILT A SUCCESSFUL SPECIALTY PRIVATE PRACTICE FROM THE GROUND UP, ALONGSIDE AN ONLINE PRESENCE OF MORE THAN 38k FOLLOWERS—WITHOUT EVER FEELING LIKE I HAD TO "SELL" MYSELF.
BY THE TIME SOMEONE BOOKS A CONSULTATION WITH ME, THEY ALREADY KNOW WHO I AM, HOW I WORK, AND WHETHER I'M THE RIGHT FIT. THAT DOESN'T HAPPEN BY CHANCE. IT'S THE RESULT OF A BRAND, WEBSITE, AND CONTENT STRATEGY THAT BUILD TRUST LONG BEFORE WE EVER CONNECT.
AFTER SEEING HOW TRANSFORMATIVE THAT WAS FOR MY OWN PRACTICE, I BEGAN HELPING OTHER THERAPISTS BUILD BRANDS AND WEBSITES THAT FEEL JUST AS AUTHENTIC, STRATEGIC, AND ALIGNED.
NOW I'M BRINGING BOTH SIDES OF MY EXPERIENCE TOGETHER: THE CLINICIAN WHO UNDERSTANDS WHAT IT TAKES TO BUILD A THRIVING PRIVATE PRACTICE, AND THE STRATEGIST WHO KNOWS HOW TO CREATE A BRAND AND WEBSITE THAT ATTRACT THE RIGHT CLIENTS BEFORE YOU EVER GET ON A CONSULTATION CALL.
What I Do
Brand Identity
Figuring out who you actually are as a clinician— your niche, your voice, what makes you different from the ten other therapists who treat the same thing.
Squarespace Website Design
A site that reflects your identity. built to convert the right-fit visitor into a booked consult, not just look nice.
Copywriting
Website copy that sounds like you talking to a potential client in your intake session, not stuffy clinical jargen.
You didn't get amazing at therapy so you could also become a web designer, copywriter, and brand strategist.
So most private practice sites end up one of two ways: a generic template that could belong to any therapist in the country, or a bare Psychology Today profile that says nothing about who you actually are.
Meanwhile, bigger platforms are offering free or cheap online therapy, and private practice clinicians are competing for visibility against companies with real marketing budgets. A forgettable website isn't just a missed opportunity anymore — it's a competitive disadvantage.
The therapists I talk to who'd be incredible to work with often have the least website presence to show for it.
The Work
Jen C. -Before & After: Custom Web Design
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Neisha G. -Before & After: Custom Web Design
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Kelsey I. -Before & After: Custom Web Design
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What Are the Next Steps?
Discovery Call
we talk about your practice, your niche, and what's not working about your current online presence.
01
Kickoff
WE GET CLEAR ON YOUR VISION, GOALS, STYLE, AND CONTENT SO I HAVE EVERYTHING I NEED TO BRING YOUR BRAND AND WEBSITE TO LIFE.
02
Build
website design, copy, and creative direction, built around that identity.
03
Launch
a site that does the "getting to know you" work before the first consult even happens.
04
Choose the level of support your online presence needs.
Whether you're starting from scratch or your current website just needs a fresh perspective, each project is customized to your practice, goals, and where you're starting.
* Must currently have, or be willing to get a Squarespace account.
Website Refresh
Starting at $2500
For therapists and wellness professionals who already have a website but know it could look and work better. Maybe your site feels outdated, doesn’t quite reflect your practice anymore, or just needs a professional refresh.
I’ll work with the website, branding, and content you already have to give it a fresh new look—without starting over from scratch.
Includes:
✔ Refresh of up to 5 existing website pages
✔ Updated layouts and design
✔ Your existing colors, fonts, and branding
✔ Better use of your existing photos and images
✔ Light edits to your existing copy
✔ Mobile optimization
A Website Refresh Does Not Include:
❌ New branding, colors, fonts, or logo design
❌ Writing new website copy from scratch
❌ Adding or completely restructuring pages
❌ Creating an entirely new look and feel
Custom Website
Starting at $4,500
For therapists and wellness professionals who need a new website from the ground up, or whose current website needs more than a refresh. Maybe you’re starting a new practice, your business has changed, or your current site just doesn’t feel like you anymore.
Together, we’ll create a website that looks professional, sounds like you, clearly communicates what you do, and makes it easy for the right clients to take the next step.
Includes:
✔ Up to 6 custom designed pages
✔ A website structure designed around your business and goals
✔ Custom colors, fonts, imagery & overall visual style
✔ Website copy written for you
✔ Custom Squarespace design
✔ Mobile optimization
✔ Basic SEO setup
✔ Integration of scheduling, email, social media & other essential tools
Not sure which option you need? We’ll figure that out together during your discovery call.
